News & Thinking

Best Buy Canada is Canada’s largest consumer electronics retailer with more than 175 stores and 12,000 employees nationwide. As the company’s Senior Manager, Learning and Development, Marjorie Van Roon, CPTM, provides innovative programs that drive performance while being inspiring, relevant and fun.

While L&D professional associations and publications often focus on employee training, we frequently work with clients to develop, deliver and manage online training for non-employees.

My article, “Distributing Learning at the Speed of Business,” is featured on Training Industry. The article addresses how training programs can keep up with the pace of change in business and includes insights from thought leaders who attended the Training Industry Conference & Expo.

As a content provider, you want to create meaningful tools to impact education and bring learning to life for students. But before you begin, you need to consider some key factors to make your project successful in the classroom.

Solve Educator Pain Points

We all know that teachers have many demands for time and limited resources. How will your digital product become the trusted digital learning destination that educators will keep returning to use? First, be very clear about what you are providing and think about how educators will utilize the materials.

Digital explorations that motivate kids to recycle. Games that encourage girls to consider STEM careers. Interactive learning experiences about the science behind race.

Educational games can change the way students think and behave, and that reality is leading to interesting collaborations for sponsored educational content, especially for materials aimed at the K-12 audience.

Whether your organization is a non-profit or a business, if you have a message to communicate to children or young adults – you can sponsor a high-quality educational learning experience.

Besides being an instructional design practitioner, Connie Malamed has spent years sharing actionable strategies, practical content, product reviews and resources to help others through her website, “The eLearning Coach.” We recently interviewed Connie to gain her perspective on how the instructional design profession is evolving.