Thinking

Training Builds Sixt rent a car’s Brand in U.S.
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By Luke Kempski, CEO June 13, 2017

In the U.S., many consumers haven’t heard of Sixt rent a car. This lack of brand awareness can create challenges when recruiting staff in new locations scattered across the country. As Executive Training Manager, Elizabeth DeWeese sees training as key to building the Sixt business and attracting and retaining the frontline employees who will bring their brand to life with customers.

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